Organizations can be seen as discursive places where language practices (developing, telling and restoring stories) flourish. Individuals usually develop their identity in this space, being influenced (choosing alignment or choosing counter-identity) by meta-stories told at the organizational level through brand identity or corporate identity. This article aims at identifying the link between the micro type (individual) and macro type of identity (brand and corporate identity). In particular, our work focuses on the impact and the risk of storytelling when developing theses links.

In recent years, entrepreneurship scholars have begun studying entrepreneurship from social, prosaic, narrative, and discursive dimensions. These ―new movement‖ approaches privilege both business and non-business perspectives. Research in this domain of inquiry seeks to account for the everyday and mundane practices of social actors that can be characterized as entrepreneurial; therefore, prosaic approaches can de-center the narrative of entrepreneurship as comprised solely of a group of elite entrepreneurs. While researchers are encouraged to describe entrepreneurship from a life-story perspective, few scholars have used a self-narrative approach to writing about entrepreneurship. In this article, I use autoethnography to provide a personal account of entrepreneurship. I reflexively interrogate the ways in which I have reproduced, disrupted, benefited from, and been hindered by the dominant enterprise discourses in the United States. A prosaic approach using self-narrative, as demonstrated, is already engaged in a process of restorying entrepreneurship scholarship because it takes into account, among other things, the details of everyday entrepreneurial activity and is receptive to heterodox accounts (even stories that end in entrepreneurial failure).

Contemporary organizations feature absence of boundaries and are increasingly defined by loose couplings, pluri-vocality and network configurations. What Foucault (1995) addressed as a former society of discipline is transformed and replaced into what Deleuze (1995) refines as a society of control that incorporates its subjects into new and ever changing lines of subjectification. This transformation of dispositifs (Deleuze, 1992; Foucault, 1980) and authoritative discourses (Bakhtin, 1982) that compose (and is composed of) a contemporary way of living induces in other words new types of embodied organizational knowledge and ways of organizing, which have consequences for how subject positions are (re)configured in everyday corporate lives. Such identity work is rarely studied in local discursive practices of today’s modern and emergent corporations. The aspiration in the present article is to scrutinize local practices in a dialogue based leadership development forum in university settings. This provides insights into the lived lives and identity work in Aalborg University representing a temporary, polyphonic and cross-disciplinary research project in a modern corporation. The project was an example of a loose-coupled and temporary arrangement/organization that invited a diverse group of participants to engage in the co-production of knowledge in/on leadership communicative practices. The participants were professional leaders from diverse organizations in the North of Jutland together with researchers and candidate students from the study programs of communication and philosophy at Aalborg University.

The present study conceptualizes engagement by following Marifran Mattson’s story—from tragic motorcycle accident to community engagement. The authors advance a fivepart conceptualization of engagement and test its usefulness by exploring it in relation to a stage model approach and by contrasting it to Bourdieu’s theory of timidity and habitus in relation to symbolic violence. The community engagement begins with a motorcycle safety campaign and expands to include the development of support groups and public policy regarding health insurance fairness for amputees (a.k.a. prosthetic parity). The analysis draws on critical ethnography and the interpretation draws on alternative perspectives and reflexivity. The findings suggest that the stage model is less useful than Bourdieu’s theory in explaining discursive practices, the role of professional discourses, and the emergence of heroic activism and heroic discourse in community engagement. Overall, the study paints a picture of what Boyer (1996) called the “scholarship of engagement.”

I work with the concept of apparatuses of material storytelling as a way to study the enactment of ‘the future school’. The article analyses a project at a school that involved students, teachers and leaders building models for learning spaces to inspire the architect who were to design a new building for grades 4-6. The analysis is theoretically informed by ‘new materialist thinking’. The analysis show how the project, while producing differentiated learning spaces and ideas about the learning student, configures and reconfigures the organization known as ‘a school’ in ways that highlight contemporary problems concerning authority, management and the constitution of ‘the student’, in an education system which is increasingly focused on learning-centred educational management on the students desire and motivation for learning.

The purpose of this paper is to improve our understanding of how discursive practices are related to the sense of reality and materiality. It does not present ways of filling absences in storied fragmented and polyphonic lives, but rather offers a methodology of listening to what people say and do not say. It suggests the use of a multilayered theoretical framework only to listen to what is supposedly lived and experienced in discursive practices. The work produced by the researcher relies partly on what people do not say, and the researchers’ interpretative criteria of discursive practices in the material realm involve challenging normality and hegemonic discourses. There are implications for organizational storytelling. The paper suggests that the reader can become aware of material contextual structures in storytelling by taking consideration of the influences of the sense of reality of material discursive practices in the theory of storytelling, as well as the perceived value and risks in its use.