The article presents the main principles and techniques of the cognitive behavioural approach applied to executive coaching. This is an evidence based approach. In addition, the article highlights two workbased coaching models: PRACTICE Model (developed by Professor Stephen Palmer PhD) and Video Coaching Competence (developed by Anna Syrek-Kosowska, PhD). The use of techniques is demonstrated in case studies.

Me first part of this paper presents the essence of coaching and defines the coaching position among other available methods of human development. Moreover, the role and place of implementing executive coaching in learning organizations will be discussed. Thus, the main idea of this article is to generate aprofound picture of the coaching process that was used in a wider context and as apart of the internal development program for Top Managers in Deloitte in Poland – the “Pursuit of Excellence” Program. Furthermore, it was researched how the coaching process infuences the development of top talented employees. Based on the conducted research studies it was verified that coaching is an effective method for talent development.

The present article describes in detail a model for coaching supervision, created on the basis of the author’s own experience and information acquired during an annual supervisor training programme led by the Academy of Executive Coaching.